Acme Product Analytics

Pro-tier users signed up between 2026-01 and 2026-03 show D30 retention of 44%, D60 of 38%, D90 of 34%. Stable across the three monthly cohorts. Enterprise-tier users show steeper drop-off (D30 52% → D60 39%) driven primarily by seat-license rotation rather than churn.

Of users who complete signup, 30% don’t make their first API call within 24 hours. This cohort converts to paid at less than half the rate of same-day API callers. Outreach: automated day-1 email with a copy-pasteable curl example addressed to each user’s tier cut the 24h-gap cohort from 30% to 22% in the pilot.

Copy test on the Starter-tier dashboard banner. "Upgrade" (generic) outperformed "Go Pro" (specific) by 7.2% click-through, p=0.04. Hypothesis: "Go Pro" implies unknown value; "Upgrade" is open-ended and respects user autonomy to explore the options page. Rolling "Upgrade" to production.